4 Benefits of Mobile App Development in HealthCare Industry
Quite recently, mobile app development has revolutionized the ways we use to interact on digital landscape. With a plethora of smartphone users across the globe, mobile apps have changed everything on all business verticals. That’s why; we have now entirely improved processes and increased accessibility more than ever, just because of mobile application development Health industry emerged as the quick adopter of mobile application development and mobile platforms. And, it is easy to note that this industry is embracing this technology at warp speed to build mobile apps for seamless interaction between patients, practices and medical staff (Doctors, practitioners and pharmacist etc.). It is, therefore, imperative for us to give special heed to overall well-being of an individual. Well, if you’re wondering, is it possible to imagine a society where disease, pain and sufferings- may go extinct? Then, it is possible. Good news is – Mobile application for health industry, commonly termed as mHealth, is all set to innovate industry in the near future. At a big scale, things have already begun to take shape. Mobile app development is going to open up new avenues of advancement for upcoming generations. Research2guidance, market analyst and strategy consultancy company, highlights ever increasing correlation between mobile app development and health industry: “Top ten mobile health apps account for up to four million free downloads, and 300,000 paid downloads a day.” That’s why; I’m sharing benefits of mobile app development in health industry and they will help in understanding that how come this technology has wide scope in health industry. 1- Ease of Tracking and Storing Information about Patient and Medication History This quick rise of mobile app development has unleashed healthcare industry from stereotypical methodologies and we’ve leverage now to improve health care with agile and disruptive practices, and this is just because we’ve mobile apps. It is not bad to say that healthcare practices have gone to another level just because we have highly responsive, purposely-built applications to help patients and paramedic staff at the same time. One of the uses of mobile devices by health care professionals is that it has transformed many aspects of clinical practices. Undeniably, mobile app development for healthcare domain is nothing less than a blessing. Thinking why? because it’s easy for doctors and medical staff to track and store information about patient and medication history in couple of clicks. Likewise, healthcare apps assist doctors to keep themselves updated with current status of their patients. Today, the prescriptions of the doctors are digitized and they can be accessed by patients on their smartphones – anytime, anywhere. 2- Management of Data in Real-Time One of the key benefits of mobile app development in Health industry is that data can be managed easily in real-time. Yes. In real-time. Since healthcare happens in real-time and as health industry is becoming further empowered by mobile app development, a growing number of health-related apps provide event-driven and real-time data feeds. The capability of accessing data in real-time can doctors, clinicians, and patients in crunch moments. Well, health industry isn’t novice to leverage real-time days, numerous other industries i.e. Finance, Retail and banking etc. have also benefitted from real-time data, and they are thriving unstoppably. All-in-all, real-time data processing is way much protected ad time-sensitive as compared to traditional batch-data environments that is less time sensitive and it can only be extracted sporadically. One of the more relatable advancements in the real-time data field is the development of healthcare ‘notifications’ or ‘alerts’ similar to those of modern social media platforms. This proactive feature allows notification in a similar way when you’re using any social media network such as Facebook. For more ease of a patient, clinicians can configure alerts to more specific things i.e. an admission to the emergency department, a lab test, or a patient discharge.All-in-all, mobile apps for healthcare industry has made it easy for all doctors, clinicians and medical staff to mange data of their patients, that too in real-time. Assuredly, this innovation will wipe out chances of data loss and any discrepancy for betterment of all people involved. Further, if you are inquisitive enough to know how come is it possible for anybody( Doctor and/or Clinician) to benefit from management of data in real-time, then this image below is showing process clearly: 3- Appointment Booking and Scheduling In today’s era of smartphones and internet, people living in far remote areas can also benefit from best medical practices, all they need is an app. Beyond a doubt, they can book their appointments with doctors, can purchase medicine online without going to hospital or pharmacy. In United States of America alone, virtual healthcare industry can help save billions of dollars each year. Yes. It’s true. Because, it is expected that by 2020, US Health Institutions would offer online self-scheduling to patients by over 66%. Well, as per studies by Statista, total number of internet users will rise to 293.9 million in USA by the same year. So, it’s not hard to speculate that this industry will be swamped with Billions as it is about to receive over $3.2 Billion by next couple of years in a value. Health institutes across the globe are leveraging mobile technology to bridge gaps between doctors and allow doctors to send appointments to patients. Also, these mobile apps for smartphones help hospitals diagnose patients remotely, route them to nearest medical facilities more effectively for quick check-up. Ultimately, it will help reduce strain on emergency rooms. Anyways, it is right time for medical practitioners to become serious about mobile strategy and prepare themselves for quick mobile wins. 4- HIPAA Compliant Mobile Applications From Startups to Healthcare mobile app development companies, they all are jumping on the bandwagon to create mobile healthcare solutions. Some are good compliant of security and safety standards while most are not. Well, every app should be safe and secure regardless of a category or a niche. Especially, when it comes to healthcare apps, it becomes inevitable to comply
Important Questions to know Before Choosing an Ecommerce CMS
Is your business comparatively small and you want it grow? Or Are you a huge business looking for new options, opportunities and quick growth? Definitely, It is not easy peasy decision to choose the right ecommerce platform for your online store. Possibly, you’re researching options, and perhaps, you came up with big names: Magento, Shopify and Woomerce. These are of course big fish in the ocean of Ecommerce. Doesn’t it make sense to do side-by-side comparisons of these three major players in the game? It does make sense. Because they make up a big percentage of the market share. Along the way, they have adapted to a changing industry. Follow this blog till the end to see which options distinguish them and which could be the best Ecommerce platform for your business. Below is an infographic showing comparison to ease up fact-checking. In order to make selection of an Ecommerce CMS easier, we are providing important questions that you must ask to developer before choosing an ecommerce platform right below this infographic. Let’s begin! Pricing packages for an ecommerce platform may help you clearly define your possibilities. Because not all CMS for ecommerce stores are equally prices because some are easy-to-afford than others. Therefore, while you’re deciding, be certain that you’re not just considering initial cost of setting up the system- keep maintenance, security, hosting in mind, and finding helpful CMS will be easy. Magento: Expensive The cost to license Magento software varies depending on what product you want to use. Since, Magento is an open-source platform. It can be downloaded from Magento’s website for free. But, don’t forget – still, you’ll have to spend money on hosting, security, design and development. Additionally, Magento Enterprise edition is significantly expensive. It can vary depending on the size and complexity of your business. It also offers Cloud-Hosted Magento edition as well. It is built on Platform-as-a-Service (PaaS) model which not all but some of the advantages of Software as a Service(SaaS). Alike, Enterprise edition, Cloud edition is expensive and it can range from $40,000 to $125,000 per year. Shopify: Affordable. Shopify offers a variety of pricing models as per business needs. A Basic Shopify plan starts at $29 per month, but barely provides many features. Well, if you want to get more features then you’ll have to use Advanced plans that are ranging from $79 to $299 per month. Likewise, if you’re a large enterprise, then Shopify Plus is a package for you which starts around $1500 to $2000. Keep in mind: Shopify lacks some fundamental native features which can drive up your total cost. Be clear first-hand as what added features will you need. This will help you in budgeting while picking right ecommerce platform for your webstore. WooCommerce: Reasonable WooCommerce costs is really reasonable and it depends upon you. If you are literally tight on your budget, you can create a high-functioning WooCommerce online store for as little as $55 or as big as $662 monthly. Or, if you want customization as per your requirements, you will have to spend considerably more from $1,000 – $1, 200 per month. Question 2- Which is the Easiest-to-use Ecommerce CMS? It’s important to find out how easy the CMS platform will be for your teams to use. You will need to understand how to execute system’s features, make full use of the platform and will have to familiarize that either this platform will fit right to business size and structure. Magento: Highly Complex. Magento is not easy-to-use. Expecting to get on-site developers from this CMS who will come out to help you while you’re developing your ecommerce website is folly. Therefore, you’ll need a team of developers to ease up website building process for you. Also, it will assist you in finding a reliable hosting company. One more thing: Setting up online store on Magneto doesn’t mean – You’re done successfully as it has always a steep learning curve. Magento is highly complex and users need to be programming literate to make most of it. Or, at least have a team at their disposal to make each process easier. Shopify: Easy-to-Use Shopify is easy-to-use. If you don’t have prior experience in coding and programming, this is the CMS for you. It has drag-and-drop features which will help you make your online shop fairly easily. That’s why; if you’re going to open your new online business. Just follow the simple steps and get your webstore up and running at warp speed. However, for more advanced features, you will require additional applications and will have to employ custom coding. WooCommerce: Easy-to-Use WooCommerce has a clean and friendly user-experience which simplifies website building process even if you’ve not done it ever before. Once you’re done with setting up, WooCommerce is easy-to-use. In fact, WooCommerce is an open-source plugin which converts WordPress sites into Ecommerce stores. Finally, it is useful and user-friendly CMS for your ecommerce store. You don’t need to be tech geek to use it. Anybody can use this platform to make ideas-on-paper go Digital. Question 3- Which CMS offers most features for creating an Ecommerce Website? Features play a crucial role when it comes to choosing an Ecommerce platform. Certainly, they are part and parcel of a Content Management System (CMS). These are the features that make or break your reputation online as an Online store or an ecommerce website. Let’s say, you’re doing B2B sales with clientele that’s totally professional. You’ve big opportunities ahead of you to win big, boost your storefront revenue and take your efficiency to the next-level. But, Does your CMS show sign such as slowdown in speed at the onset of traffic spike, or unfriendliness in terms of intuitiveness and customer and you are on the brink of losing money-making corporate clients? It shows that you need to shift now to better CMS that could cater your needs and can help you in customization of your Ecommerce website with ease. At the same time, helping your clientele enjoy
Google Maps Goes Social with Local Guides Feature
Google Maps isn’t just a road maps anymore. It has worn a role of a navigation app suggesting which meals should you try where, foretells public transit crowds, and most importantly, helps in translating names of foreign places. All-in-all, it can help you with your next adventure – and, credit goes to Local Guides. Are you wondering – What are Local Guides by Google? Google launched Local Guides Program in 2015 with anticipation of taking on Yelp Elites by allowing the most active Maps contributors and as a result they are given status of ‘Tastemakers’ in their own hometowns. In fact, Guides are in-depth business reviews with photos to help Google Maps users find and learn about any area or a location. If you’re a contributor, this program enables you to contribute you to Google Maps greatly – add reviews and photos, upload videos, correct information and that too in exchange for perks and benefits. This pilot program will let Google Maps users to follow top Local Guides in selected niches just by clicking a new “Follow” button on these users’ (Tastemakers) profile pages. This way, the Guides’ recommendation will pop up every time while you’re using Google Maps. Likewise, a new tab has also been added named “For You” in the app which works to find area recommendation from the Local Guides. At the moment, Google is piloting this program in a few major cities across the globe i.e. Delhi, New York, Tokyo, São Paulo, Mexico City, London, Bangkok, Osaka, and San Francisco. Hopefully, if it goes well; it will expand to other markets as well. A big caution with Local Guides is that they should be a good source for business information. But, in reality, all the crowded information is from regular people, instead of professional reviewers or critics. It means that quality of the Local Guides reviews can be Hit-Or-Miss. On the other hand, Google looks highly concerned with Local Guides to be highly engaging in big quantity forgetting quality and review accuracy. The new recommendation feature is about to be tested in places where pilot program is being run (London, San Francisco, etc.) It will focus more on photos instead of words. That’s why; on the ‘For You’ tab of Google Maps, their recommendation would be displayed as Photo Collages- It will give you more of an Instagram-like feel right on the Google Maps. In the end, Local Guides are the people. They can tell you how may you experience a new place. And how that’s going to be valuable for you. In Local Guides, you will find everything from photos, reviews to everything to help you make your journey stress-free and time-saving.
How to Create an Ecommerce Website with WordPress in Just 5 Minutes
Are you thinking of setting your online store up but you are most likely to feel worried and confused?Aren’t You? Well, you’re not the exception because every online retailer now was similarly perplexed once like you.Believe it or not; to create an ecommerce website with WordPress in just 5 minutes is new normal. Yes. It is easier than ever before. Wondering how? Follow this blog post til the end and you’ll know how to build your ecommerce store with WordPress in minutes. Be ready and make your idea-on-paper go digital and take your online store from nowhere to everywhere with ease. Let’s get started! WooCommerce – A Saving Grace for Ecommerce Store Built with WordPress Most importantly, it’s a WooCommerce plugin which turns WordPress website into a full functioning Ecommerce. And, the best thing is – It is Free!! WooCommerce is an open-source and easily customizable Ecommerce platform for eShop owners. It frees an online retailer from confinements of traditional Ecommerce and take online business to the next-level. Following are the benefits of using WooCommerce for creating your ecommerce website with WordPress under five minutes: 1- Lots of Themes2- Unrestricted Customization3- Product Filtering and Sorting4- Single-Click Refunds5- Email Templates6- Ease of Managing Order without needing an Admin “Interestingly, WordPress was considered to be good for blogs due to its origins in blogging. But it is really surprising to realize how dominant WordPress has become in other areas – notably, Ecommerce. Step One: Get Domain And Hosting Service Always choose hosting in relevance to the type of website you want to create. As you’re going to start your new online shop, you should focus on getting secure and speedy host. Never compromise on reliability and security of host. Since, there is a platheros of hosting services and I’ve mentioned only best ones here:1- Bluehost2- HostGator3- Hostinger4- DreamHost5- InMotion So, whatever, your final pick is – make sure your selected hosting provider is ticking all these boxes: A – Security. Since, an ecommerce website deals with the large number of transactions on a daily basis, it must be secure and safe. B- Make sure accessibility and uptime are maximum for your online store. C- Quick Page Loading – No one is going to wait for you and Google will dislike your laziness. D- Regular Backups of your ecommerce are lifesavers in time of life-taking crisis.I will suggest you BlueHost as a hosting service. Reasons, why? Because It has everything to meet your requirements: Security, Regular Backups, Maximum Uptime and so much more. Following are pocket-friendly pricing plans: Now comes a Domain NameA domain name for your website is like your permanent address. It gives your website a unique identity. Plus, it will make your ecommerce website with WordPress stand out. Since, a domain that represents your business identity. It is important for you to know certain things so that you could come up with a unique, easily understandable and catchy domain name for your ecommerce website. While you’re going for BlueHost hosting service, they will let you select a domain name. Type in the domain name you like most. But, check it carefully either it is available for registration or not. Therefore, keep the following factors in mind and you will get the best domain name:1- Make sure that the domain name is short and easy-to-remember.2- Never use difficult spellings.3- Use ‘Hyphen’ in case you want to differentiate the words in your domain name.4- Get a domain name that could represent your brand. Related Stuff: Watch this video below If you want to learn how to get a domain name for better SEO and Branding. How to Choose a Domain Name Step Two: Choose the eCommerce WordPress Theme Alright, we now have a domain name, hosting service and WordPress for successful eCommerce website building. All of these WordPress themes are customizable and pre-designed. However, they come with distinct features that could be used as per your requirements to create your website.Following are the best WooCommerce-Friendly WordPress themes in 2019: 1- Flatsome2- Porto3- XStore4- Konte5- Cerato6- Lebe7- StoreBox. For this blogpost, I’m going to use StoreBox (A theme) to build an ecommerce website with WordPress under 5 minutes. It is really good and high-quality Ecommerce WordPress template that can be used for both selling physical products and downloadable products. It runs well on the WooCommerce Ecommerce plugin. StoreBox Download theme and start installing it. Once it’s done and start running – You can install the WooCommerce plugin for advanced eCommerce features in your online store. Click one more time to install the sample data and your website will be ready to use Ecommerce website. https://templatic.com/wp-themes/uploads/2017/10/Installation-wizard.gif You just need to replace the sample content with original products, pages and set up transaction processing, order management and shipping options. Step Three:Your Online Shopping Website is READY now ! Once you’ve got a WordPress theme, the very next thing you must do is to customize it as per your demand. If it’s difficult for you; you can try your creativity on widgets and options already available with your theme. And, it is the real part where you will enjoy Ecommerce website development. Step Four:Add Products to Sell on your eStore It’s time for displaying your products to online shoppers. Just log in to your dashboard and add products easily to your WooCommerce-powered Ecommerce website. Following are the two easy steps which help you to add products to your online shop. Well, before that, you will have to create some categories. Always Create Ecommerce Product Categories Relevant to Product TypesClassification of products on Ecommerce website is really important because, It organizes your website content. It eases up searching for the visitors.For example, if you’re selling clothes online; make different categories of Men wear, Women wear, and Kids Wear. Likewise, under each of these categories, you should develop other sub-categories such as Formals, Casual Wear, and Summer Dresses, etc. Have a look at the image below and you will know how to benefit from categories and sub-categories:
Global 5G Security Trust Eroding Due to Vulnerabilities
5G is pacing up at warp speed to revolutionize day-to-day communication of people across the globe. It’s already emerged in world’s major cities. However, it is NOT prime time yet for fast 5G. Are you wondering why? 5G’s reputation is at stake. Because, over a dozen of vulnerabilities observed in this trend-setter – which are enough to add salt into wounds of global users. It’s not yet prime time for 5G networks, which still face logistical and technical hurdles, but they’re increasingly coming online in major cities worldwide. Which is why it’s especially worrying that new 5G vulnerabilities are being discovered almost by the dozen. Read on to find out more about vulnerabilities of 5G and keep yourself and your digital life protected from potential threats. A group of academics unearthed new findings about 5G at Association for Computing Machinery’s Conference on Computer and Communication Security that 5G specification is swamped with vulnerabilities. Unluckily pace is so swift that it’s becoming harder to fix flaws. The researchers from the University of Iowa and Purdue University collaborated and detailed around a dozen design issues in 5G protocols. And, believe it or not – Hackers don’t leave any rock unturned when system is flawed and 5G is inundated with security flaws. These threats are so lethal to online privacy of any Internet users. It’s most urgent need now to cope up with these flaws. Sooner or later, we are coming under the radar of hackers and potential threats. Following are some of the damages that can cause by 5G vulnerabilities. All-in-all, it became possible due to a new custom tool called 5GReasoner. This tool took this finding to new levels by exploring further and revealed that most of these vulnerabilities were carried over from 3G and 4G. A mobile security researcher from Purdue University who actually led this study, Syed Rafiul Hussain said: – ‘”We had a hunch when we started this work that there were more vulnerabilities to find. Since many security features from 4G and 3G have been adopted to 5G, there is a high chance that vulnerabilities in previous generations are likely inherited to 5G too. Additionally, new features in 5G may not have undergone rigorous security evaluation yet. So we were both surprised and not so surprised by our findings.” 5G is considered to be efficient at protecting phone identifiers i.e. IMSI (International Mobile Subscriber Identity to help safeguard user(s) from tracking and/or targeted attacks. However, downgrade attacks that researchers have found out can take your device down back to 4G or might put you into limited service mode. They also found other flows i.e. these attacks may override TMSI reset, and they can correlate a device’s new and old TMSI. And, to your surprise – Software-powered radios that cause this numbing attacks just cost few hundred dollars. 5GReasoner also found issues with domain of 5G standard covering essential things such as device registration, deregistration, and paging – it notifies your phone about incoming calls and texts. Final Words: 5G is Flawed and Vulnerable 5G is fast, revolutionary and life-changing. However, it’s prone to security threats. Recent research by academics of University of Iowa and Purdue University is enough to awaken global users to not just be fascinated by gleaming side of 5G, it has another side which is dark and full of risks for an average phone-user. Let us know about your views regarding Flaws in 5G and its vulnerability towards potential threats in the comment section below.
5 Practices for a Successful Ecommerce Business
“I want more sales this year.” Yes. This is the dream of every ecommerce retailer. Because, more sales = more satisfaction = happier entrepreneur = more opportunities. And, you won’t like to let go of the opportunities of boosting revenue of your storefront. Wouldn’t you? Because eCommerce is a new normal with a plethora of opportunities for you. According to Statista, about 270 million Americans are going to make online purchases and it will lead to total spending of $548 Billion. The rise of ecommerce in the United States is even speedier than ever before. Based on data from the U.S Census Bureau, the following chart shows that the effects of online shopping on total retail sales in the USA is still smaller than it is speculated. Only in the first quarter of 2019, e-commerce constituted about 10 percent of total retail sales – It is the first double-digit share for completely non-holiday quarter. However, the question still remains: how can you get more sales and make your ecommerce business super-successful? There is a one sure short way to achieve more than and that is – Conversion Rate Optimization. Are you wondering – How? Let’s assume that your current conversion rate is 5%. It means for every 100 visitors to your website; you’re easily turning 5 out of 100 into your customers. Not bad – But, if you want to increase your conversion rate to 7%, 15%, 25%, 80% or maybe even 100% – certainly, you’re spending a good amount of money and time…… Following are the 5 best practices to increase your ecommerce business. All-in-all, these best practices are researched, tried-and-tested, and based on the experiences of the successful online stores in major destinations across the globe. Get better results, test these practices on your own webstore, and challenge mediocrity. They will definitely help you take your ecommerce business to the next-level. 1- Keep your Ecommerce Website Decluttered for Clearly Visible CTA Ecommerce websites with minimal web designs have higher chances of conversion rates. Go to your ecommerce website and take a close look at your homepage now. What is the very first thing a visitor sees there? A clear point of message. Always remember: there should be a clear point of focus. Therefore, your visitor’s eyes should be unconsciously drawn to a CTA or a product (s) you’re selling. That’s why; keeping too much clutter on your homepage and products pages will make it hard for visitors to identify your CTA (Call- To-Action). Obviously, only 47% websites have properly featured CTA that hardly takes 3-4 seconds for each visitor. Well, you must aim for a time much speedier than that. Plus, you should plan proactively to ease up their visit on your website, and help them in their journey – That is to make a purchase. In a nutshell, keep your website decluttered for your consumers because it will make your online store minimal yet engaging for visitors. 2- Use Chatbot for Impeccable Interaction Chatbots are effective weapons for e-commerce businesses for enhancing customer experience. They can be used to communicate with customers instantly. Plus, they can help resolve complex issues on multiple platforms such as Facebook. In technical terms, a chatbot is a computer program to simulate a conversion with a human user with an intent to cater better services. Chatbots are incredible advanced – They are hard to distinguish with real human-like interaction. Chatbot on SmartphoneA live chatbot offers a highly personalized experience to your consumer. It effectively guides your visitors down to the sales funnel by helping them in their purchasing decisions. It will answer all questions related to the product and process knowledge on the way to the checkout page. Likewise, you can program chatbots to fetch important data from email marketing campaigns, and discount codes offers etc. Also, Live Chat Bots can help a client manage and track your inventory, so that you could get a better idea of which product is running out stock and which item is best-seller for your online store. 3- More Delivery Options with Free Shipping If you’re passionate about making your ecommerce business highly successful, there is a thing which you must work right away: Fast, convenient and timely delivery options. With more delivery options, your chances of standing out in the competition will double and you will become credible webstore of 2019. With this sudden boom in the ecommerce sector, online shoppers want to receive their orders instantly which has shaped a need for more delivery options for quick movement of products from stores to threshold of online shoppers. Amazon is the great example here. It uses drones and robots to ensure quick package delivery in countries like Australia, USA and England – soon, this method will spread to the rest of the world. So, if you want more happy clients, then provide them many delivery options and you will see your results going through the roof. Another important thing which you should never forget – Free Shipping. It is very simple: Don’t charge your customers for shipping. Never.Are wondering why? It is because unexpected costs are the top reasons that lead to shopping cart abandonment. Suppose that you’re the consumer – You see price listed on one page of an ecommerce website, but at checkout, you see additional charges – would you decide to buy because you’ll have to pay taxes, but the shipping cost too? So, cut these added costs away because they’re driving people away from your website (Your online business). A better strategy could be to increase prices of your products appropriately to cover shipping costs instead of charging extra amount of money for shipping separately. 4- Give Video Demonstrations Undoubtedly, a single visual is more message-driven than 1000 words combined. However, images aren’t enough, sometimes. If you want to sell something that requires a demonstration, add a video. Yes. Try your hands around video for your products. Because, in a recent study done by Forbes, “Over 90% of consumers say
LinkedIn Profile Optimization for Enhanced Authority
Prefer to read a summary You’re short on time. No worries. I get it. In fact, I created a summary presentation with you in mind. Just click the button below enter your details and the summary PDF will be in your inbox within a minute or two. Before attempting any LinkedIn lead generation strategies, you should spend some time optimizing your profile. The first reason for this, is to increase the likelihood of being found on the platform! In the previous section, you learned how Linkedin search is playing an increasingly important role. So, its not surprising to learn that users with completed profiles are 40x more likely to be found by prospectus looking for the services you offer. And yet only 51% of all users have a completed profile. Meaning, the number of business opportunities passed up by professionals because they haven’t even included targeted keywords is quite extraordinary. The second reason is to make such a great fist impression that a prospect feels compelled to get in touch with you after reading what is you do. Your profile needs to provide value. Needs to enhance your authority positioning. But most importantly, it needs to speak directly to the prospect themselves. …….Making them feel like you understand their problem better than anyone else, and leaving them with little option but to get in contact with you. Master this, and your business prospectus on Linkedin will come search for you, as much as your reach out to them. Phase 1: Generating Curiosity When a prospectus comes across you for the first time, it’s either your photo or your profile heading (or both) that they see. So, phase 1 is to pique their curiosity and stimulate enough interest that they feel compelled to click through and check out your profile. You must spend some time getting these elements right or your lead generation efforts on Linked in will be in vain. First impressions matter… a Lot! A Harvard Study of Communication found it takes kust seven seconds for you to form a first impression of another human being. Digging a bit deeper, the study also suggested that 38% of what makes up a first impression is how you sound. Meanwhile, 7% is based on he words you say. So, that;s a total of 45% of a first impression that is dependent on what comes out of your mouth. Which means, the other 55% comes down to the visual aspect. How you look, dress,smile etc. In other words, your personal appearance. Now, the first interaction on Linkedin is not in person, but the visual aspect is still an important factor in your profile. Determining the type of Visual; On the Linkedin, your profile picture is the first thing people see. And according to statistics, profile with a professional photo are not only 14x more likely to be found, but they are 36x more likely to receive a message. “The link between facial features and character may be tenouns at best, but that down’t stop our hands from sizing other people up at a glance. Why decide very quickly whether a person possesses many of the traits we feel are important, such as likability and competence, even though we have not exchanged a single word with them. It appears that we are hard-wired to draw these inferences in a fast, unreflective way.” So whether you like it or not, your profile picture dictates how you’re perceived online. Used by others to form ideas about your trustworthiness, likability, and competence. Every time you write a comment, like a post or wngae in a LinkedIn activity, your photograph appears. And being a business site, this photo should exude professionalism.. ….From your attire to your grooming, the background and the quality of image itself (But just because it’s business doesn’t mean you shouldn’t smile). Now, there are two types of photos that I recommend you choose from. PROFESSIONAL The plain headshot is the classic option because of it’s simplicity and clarity. It is a headshot that represents professionalism. The only drawback being how common it is. You’re unlikely to stand out amongst the thousands of other professional headshots. AUTHORITY The authority headshot includes the media publications you’ve appeared on, in order to demonstrate credibility. Be warned, though. While these logos boost credibility in eyes of some, it has the opposite effect for others, who treat it with increasing skepticism. I used to like the idea of the Authority headshot but appearing on some media outlets isn’t as difficult as it once was. A paid press release in some cases is all it takes. Hence the reason more of these authority headshots are cropping up on the platform. So, my preference is instead for the “Professional” option. My view is that a great profile picture won’t have prospective clients opening their wallets. But, it does have the power to send them looking elsewhere without ever engaging with you in the first place. A Headline That Brings It Home When it comes to you heading, your objectives are two fold. Firstly, you want your prospects to know what is the outcome you deliver. And secondly, you want the headline to contain keywords that ensure you are found by people looking for the services your deliver. Stating the Outcome You Deliver; Your prospect couldn’t care less about the service you are trying to sell. They only care about the outcome you deliver. You need to be thinking that right now, they are stuck and you need to explain where your service will take them. Perry Marshall once summed it up well when he said… Perry MarshallNobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills. When it comes to the opening line of your heading, it should be simple and concise. To achieve this, ask yourself these three questions. What is the outcome you deliver?
Agile Methodologies: Why Choose Agile Web Development?
Every web development company (new or old) wants to stand out in the competition of gaining more clients and finishing more projects because contest in the world of web developers is more intensified than ever before. Since, market for web development has matured quite rapidly, now is the time to us (Web development companies) to look for other approaches, and a single biggest difference-maker that surfaces is ‘Agile web development methodology.’ It is the methodology of iterative and step-by-step web development. Besides, agile web development assists companies in organizing fail-proof strategies for designing, development, planning and testing during software lifecycle. I’m going to unfold reasons for ‘Why should a web development company choose agile methodologies’ for its project management. Just accompany me and you’re going to experience an approach that is revolutionary, easy-to-apply and result-oriented: 1- Quick response to changes in collaboration with adaptive planning.2- Co-ordinated development of requirements.3- Duties realization executed by development team.4- Step-by-step software development in alignment with strictly time-bound frames. Agile web development methodology is a new normal. Agile methodology encourages experts to handle development teamwork and helps in continued organization of tasks effectively. All-in-all, this methodology shows democratic approach of a visionary organization. Besides, there are key advantages of applying full-fledged agile web development approach that I’ve mentioned: 1- Debugging is like digging through the blocks of code to uncover source of bug. Oftentimes, it looks like finding a needle in the haystack. With agile methodology, developers have liberty to bypass these issues. They can test each sprint to lower the risks of bugs becoming more apparent in development process. 2- With agile web development approach, it is easy to assign tasks to varied teams and mitigate chances of debates and inter-dependencies. From tracking the operations done on small projects to figuring out what’s working and what’s, everything comes under the umbrella. More, you can check an individual’s performance, productivity and efficiency.
The Importance of Ensuring Quality Service After Sale
According to Statista(World’s #1 Provider of market and consumer data); around 1.79 billion people did online purchasing only in 2017 and this number is about shoot to 1.92 billion by 2019. This statistic shows that online businesses and eCommerce are going to rank higher in all industries combined. That’s why; it is becoming indispensable for online service providers and businesses to ensure quality service even after successful sales. Though, ensuring quality after sales is one of the key factors throughout the sales cycle, yet it’s become highly ignored one lately. And, there could be hundreds of reasons why online businesses i.e. Web Development Company, are doom to fail even they’ve best products to sell and incredible services to offer. They make a huge mistake of overspending available time in hustling and grinding for finding new clients, and forget previous customers that made purchases. It is 7 times more expensive to search for new customers as compared to the previous one: who knows you, and trusts you. Ensuring quality services after a sale has many key advantages for both business and a client/user. In this blog post, I’m going to highlight those benefits, and will provide reasons as why it is important for companies and business especially IT services and web development companies to make sure that their existing customers are happy with their services. Keep in mind: After sales service is incalculably helpful in customer retention and customer satisfaction- this statement is enough to showcase the viability of customers’ feedback after you’ve selling your product or service. 1- You can maintain communication with your past clients even after sales. It’s a lucrative strategy to mitigate bridges between you and your customers. Send them newsletters. Share videos of your products and email them articles related to product or service and educate them. Surely, this way they are less likely to go elsewhere and you will be able to build long-lasting relationships with them. 2- A web development company should reach out to its customers after 3 – 4 weeks of making a sale. There are many sources available to connect to users: Call, Chat, eMail and social media. This contact will serve as a mark of attention. This action shows your clients’ appreciation of the product sold or service rendered. 3- You’ve built a relationship with your clients, it’s time to offer them another sale. Show your new products, invite them to buy new service, or you can persuade them to make new purchase of previously bought product. Final Words: On the internet, there are several ways available to offer after-sales services to customers i.e. newsletter & email marketing. With automatic sequence of personalized emails, and with the help of other available tools, a web development company can easily follow-up with customers and can avail best opportunity to retain existing and new customers and increase sales.
Questions to Ask Before Hiring a Web Development Company
A website is the real face of a brand. It acts as a source of interaction between you and your targeted audience. So, if you’re aiming for instant online presence- building a website is inevitable for you. In a recent study, it was revealed that online visitors spend approximately 55 seconds on a website that they visit: you, as a brand, has a leverage of 50 second to use or misuse this opportunity. It is accepted fact: creating a website is not a piece-of-cake, especially for people, with little or zero technical know-how. Since, there are thousands of web developers struggling to get your attention (and hard-earned money), how do you pick one that is reputable, affordable and easily accessible? I’ve made it simple. Start with these questions and you will definitely land on to service provider that will meet your requirements successfully: What platforms will you use for building my website? Is it Magento, WordPress, and Shopify? Which platform should be used for the development of your website? Definitely, a web platform is the foundation of your website and rest of it will be built on that platform. There are pros and cons to attached to it. So, you must inquire about it and make solid reasoning to gain clarity. What research strategy do you apply before starting off web development process? Rest assured: this question aparts amateurs from professionals. Many web developers are prone to start building website without prior research and this undisciplined approach is called ‘Cowboy Coding’ that impacts process negatively. Whereas, professionals ensure correct practices. The correct research strategy for web development starts with unique market positioning and helping your brand grow from nowhere to everywhere. In the end, asking about research is must; if you want to succeed at web development efforts. How much time do spend on web development process? Good web development is time-taking process. You shouldn’t rush inadvertently. Be realistic and find out how agile they are when it comes to project completion. If you’re expecting to get an amazing online site designed and launched within a week, you should rethink. Because it is rash approach. However, evaluate how quick that service provider will help out. How much this website development will cost me? I don’t advocate to find the cheapest, or badly priced web developer for your site. Always look for better options but don’t forget: there are many companies that charge high amount of money for petty amount of work. Remember- your website is an investment but don’t let this development become an endless money pit. A good service provider outlines everything and ensures execution of development process on mutually-decided terms and conditions.