How can you boost your sales with Voice Technology in Ecommerce?
Voice Technology in Ecommerce is not new innovation. However, adoption of voice commerce is quite new. Are you wondering What is Voice Commerce? Voice commerce is all about the use of technology to mitigate end-user’s dependence on keyboard, touch-screen, or mouse and helping theming in using voice commands to search and buy products online. To benefit from voice commerce, you need is a voice-powered device and voice-enabled online store. When did Voice Commerce emerge? Voice technology started off in 1961 with a creation of first voice recognition system named as ‘Shoebox’ by an IBM engineer William C, Dersch. At first, it was able to recognize 16 spoken words and was capable of calculating Maths problems. In 2011, with the emergence of voice assistant on iPhones known as ‘Siri’ took voice technology to new heights. But, one thing you should keep in mind:- “ Voice technology and voice assistants are not the latest innovations. However, adoption of voice commerce is still relatively new. Majority of online shoppers leverage the power of voice-enabled commands to search and shop online. In the past 5 years, there’s been a big surge in voice-powered devices such as Amazon Echo and Google Home which led consumers to try voice technology in Ecommerce business. As more and more online stores will become voice-powered, it’s more likely that this trend will get momentum. How does Voice Commerce work? Voice technology is meant to be simple-to-execute. From a point-of-view of a consumer, all it takes is a ‘Voice.’ But, this story doesn’t end here. There are four most important requirements for a success of voice technology in Ecommerce: 1- Your website should contain ‘Voice Assistant’. 2- Your web store should be programmed to fully understand a voice search command. 3- Make your online store well-optimized to comprehend long-tail queries (mostly action verbs). For example, if someone comes to your Ecommerce website and says:- ‘I want to order a Product XYZ, then the word ‘Order’ would be used as a trigger. So, your website should be optimized around important keywords and search queries to help clients successfully. 4- You must be mindful of tones of users’, so that your voice assistant could capture and recognize unique voices and could prevent order misplacement What are the benefits of Voice Commerce? Voice technology has taken Ecommerce to the next-level. It can help consumers in multiple ways. They can order foods and shop online. Undoubtedly, digital commerce is a big opportunity for voice technology. Companies which benefited from voice commerce have improved their online customer and online experience altogether. Here, I’m going to share benefits of voice commerce below: a- Convenience The big advantage of voice commerce is that ‘It’s easy-to-use.’ — All it needs is ‘Voice assistants and human voice. It helps consumers in online shopping when they’re cooking, driving and multitasking. Undeniably, purchasing products is highly easier now than ever before. b- 24/7 Availability Consumers can buy anything from general items to luxury goods from a web store using voice technology. It makes the entire process easy and quick where online shoppers don’t have to put up with energy-draining browsing and purchasing process. c- Speed of Purchase Voice commerce improves speed of purchase. A customer doesn’t have to log-in and fill-in all personal details on a company’s web store to purchase a product. With voice technology, each step gets highly streamlined. Just search product with exact descriptions and order right away. d- Personalized Buying Experiences Since voice commerce is easy-to-use, streamlined and more interactive. It helps in generating personalized buying experience as you can get collect more data from their owners and this data can be used later to personalize customer experience. All companies that collect information on consumer behavior, historical data and preferences tend to develop better products and come up with better marketing strategies to beat competitors. Likewise, it helps in fulfilling customers’ purchasing expectations successfully. How to make Voice Technology Work for your Ecommerce Business? Precision of voice searches are beyond the doubts. It’s the reason that Ecommerce retailers will benefit from its exactness to boost sales of their online stores. If you want to make your Ecommerce successful using voice technology, there are a few things which you must consider for best customer experience (CX) to double your conversion rates etc. As an eStore, you should incorporate voice technology and you’ll see your results going through the roof: 1- Voice Technology is Highly Compatible with AI Artificial intelligence (AI) is a technology that redefines applications of technology in businesses. As voice technology is highly compatible with AI, this combination will incalculably improve your Ecommerce business. Rest assured — Voice technologies and AI will improve your digital commerce business greatly. Let’s imagine a voice assistant which handles your customer interactions, guide and serve them better. 2- Create Voice-Compatible Products and Increase your Storefront Revenue Now, people expect products to be compatible with voice assistants. If you’re still unclear about use of voice-enabled Ecommerce sites, check Amazon and you’ll find many ‘Alexa-compatible.’ They range from home appliances, general items to Robot vacuums. Most importantly, if you’re selling digital and electronic products, customers expect voice commands by default. All-in-all, the sooner you’ll adopt this technology, the more future-proof your Ecommerce store will become. 3- Better Site Navigation for Incredible UX (User Experience) Abandoned shopping carts are the reason that Ecommerce websites suffer. Therefore, incorporating voice searches commands will help in lessening of abandoned shopping carts because it will shape perfect user journey. Better site navigation for flawless UX with voice technology will take results to the next-level. 5 Reasons to Use Voice Technology for Ecommerce Website It won’t be incorrect to say — Voice technology has revolutionized the whole world of Ecommerce. A client doesn’t need to put away with a plethora of content on any Ecommerce website. Literally, just speak up, name your product with descriptions and your most desired product will be in front of you. Voice technology is a boon for those web stores